4.8/5 Based on 5,800+ reviews
The HB Ultra Tech. Minimal stitching, sleek detailing — and a stretch, water-resistant build cut in a True Muscle Fit.
You know the routine: a shirt that fits your chest billows at your waist. One that fits your waist pulls at the buttons every time you reach for something. The HB Ultra Tech ends the compromise — engineered stretch fabric and a True Muscle Fit that follows your frame instead of fighting it. Classic on the outside. Built like gear underneath.
Classic design decided how it looks. Modern engineering decided how it feels.
This is where the Ultra Tech earns its name. Back-to-back meetings, a rushed commute, lunch eaten at the desk — and the shirt keeps no record of any of it. The weave stays crisp, nothing shows through, and every reach across the table moves with you instead of against you. The day ends tired. The shirt doesn't.
Three deliberate choices in the pattern make the difference you feel the moment it's on.
Check the measurements before choosing your size.
| Size | Length | Shoulder | Chest | Waist | Sleeve |
|---|---|---|---|---|---|
| S | 70 | 45.5 | 107 | 91 | 61.5 |
| M | 72 | 47 | 112 | 96 | 63 |
| L | 74 | 48.5 | 118 | 102 | 64.5 |
| XL | 76 | 50 | 124 | 108 | 66 |
| 2XL | 78 | 51.5 | 130 | 114 | 67.5 |
| 3XL | 80 | 53 | 136 | 120 | 69 |
May vary 1–3 cm. The fabric stretches — this shirt is designed to fit close to the body. True to size for the muscle fit; size up only if you prefer a relaxed feel.
From our atelier to your door — here's how it works.
You'll receive a confirmation email the moment your order is placed.
Your shirt is carefully checked, folded and packed for dispatch.
Your tracking number arrives by email within 24–48 hours of dispatch, so you can follow every step.
Straight to your door. No signature required.
During peak seasons and promotional periods, delivery may take a few extra days. Business days exclude weekends and holidays.
Not happy with your order? Return or exchange it within 30 days, for any reason. See our return policy for details.
Verified
Very impressed with the quality. The sizing was spot on and delivery was quicker than expected. Highly recommended.
Verified
Excellent quality and a great fit. The fabric feels premium and looks even better in person. I'll definitely be ordering again.
Verified
The shirt fits perfectly and the material feels fantastic.
James R., New York
The perfect fit, every time. Icon combines premium fabrics with a sharp, modern design—my go-to for menswear that stands out.
